Pest Analysis Example

 

Pest Analysis Example

Keywords are very important in Internet marketing because they allow marketing professionals to know what people want. As we all know, this type of information is of great value to marketers! Even offline marketers benefit from knowing what people are looking for on the Internet because they gain insight into the desires and needs of consumers.

Searching for Popular Keywords – Search engines track all search statistics, and these companies are probably sitting on a large stack of keywords collected in recent years. Search engines are obviously the best source of information to find popular keywords.

What are good keywords? For a website, keywords are simply the words that you use as part of your website content. But as you can imagine, some words are always more effective than others. For a business owner, the most important keywords or “good keywords” are the words that his potential customer associates with the products or services.

Keyword Popularity – It’s simply not enough to know which phrases people usually type. It is also important to know which phrases are more popular. For example, someone who runs a pest control web site may want to know which of the following two phrases were searched more frequently.

pest control
or
pest Control products

According to the Google Keyword Tool, “Pest Control Services” was searched approximately 49,500 times in August 2009 and “Pest Control Products” approximately 12,100 times. The number of searches for a keyword during a month, a week, or even a day usually indicates the keyword search popularity. The “popularity of keyword search” depends on search engines, regions and languages. It is also often seasonal. For example, the search for “Halle Berry” will increase when her film is released.

According to Google, a quarter of Google’s daily searches come from completely new keywords!
It’s simply not possible to determine the exact number of searches for a keyword phrase. Online tools base their data on a small portion of actual searches. Google is the most popular search engine. Keyword search data are just rough estimates. Treat the data in keyword research only as rough estimates. Use these numbers to select a set of appropriate keywords and test them in real to see if you have traffic. You can do that by setting up a Google Adword keyword experiment campaign. Run the campaign for a few days to see the actual impressions for each keyword phrase.

A quarter of Google’s daily searches have never been seen before! According to Google, a quarter of Google’s daily searches come from completely new keyword phrases! This means that these keywords are not found in the keyword suggestion tools! Most of these new queries are about current trends, news, and events. So you should look for upcoming events, something that has done a celebrity, or recent headlines.

One hot topic discussed on Twitter, Facebook or any other social media resource is Keyword Result Supply. You can think of Keyword Search Popularity as a kind of demand for any market represented by this keyword phrase. Therefore, it is important to know what kind of offer exists for the same market. Since it is very difficult to measure the supply, most users use the total number of web pages in a search engine index to approximate the keyword offer. For example, Google has more than 1.4 million results for the keyword “pest control services”.

Keyword supply and demand

Online marketers often brainstorm and find profitable niche markets using Keyword Demand vs. Keyword Demand. Supply. You may have found a profitable niche if; Many netizens are looking for a particular keyword, a phrase (indicated by a high “keyword search popularity”). The number of web page results returned for this keyword phrase is too low, low quality, or not relevant to the search query. Of course it could also mean that the niche in question is simply not profitable and has kept most people away.

Automated niche research

There are many automated tools for finding and finding “high demand” and “low supply” keyword phrases. These tools provide an index number (sometimes referred to as Keyword Effectiveness Index or KEI) that indicates how profitable a given niche is. The fact is, there are millions of automated random page junk pages on the web. These are created by automated scripts and software to attract visitors and then get them to click on one of the promotional links on the page. This does not make any analysis very effective based on the number of web pages. Thus, KEI is no longer an accurate indicator of quality care.

Niche research requires common sense and no automation. It is advisable to determine at your own discretion what a good niche is and what is not. As mentioned above, people have used randomly automated tools to fill a large part of the Internet with low quality web pages. In some cases, there may be a lot of search engine results for a high-phrity keyword phrase, but most may be poor or poor quality websites built with automated tools. No software is able to automatically analyze the quality of web pages.

Another reason not to depend too heavily on automated niche research is that it is possible to compete and succeed in niches with seemingly many web page results. There may be many websites in some areas, but none of them may provide the right answer. Of course, the automated tools will not find them. A good niche researcher should always check the quality of web pages that seem to meet the demand. Once you know which keywords are effective, you can create web pages that target the users who use those keywords. When a user searches for information in a search engine, the search engine returns a list of web pages. If you have a website, your goal is to be listed at the top of all the keywords in your site category. You can do this by creating web pages that the search engines consider appropriate for the common keywords. Create web pages that are aligned with what users have while browsing the Internet in ind. Convince the search engine algorithms that your pages are the best possible results for these keyword searches.

Place your websites at the top

For this you have to create so-called search engine optimized pages. In other words, you optimize and tailor the content of the website so that it receives a high rank. This is often not easy and depends on a number of things. There is an entire industry for this, the Search Engine Optimization Services.

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