simple algorithm example
simple algorithm example
Have you ever wondered why your site is not on the first Google search results page for your coveted keywords? The answer lies in the popularity of the website.
Top Positioning and the Google algorithm
Google measures the popularity of websites and websites, also referred to as authority, through links from other websites. PageRank is Google’s rating of the popularity of a website. The positioning of the web pages for a keyword on the results pages of the Google search engine is determined by the Google algorithm: The popularity has a greater weight than the content.
PageRank and keyword difficulty
A newly indexed web page has pagerank 0 and most popular webpages pagerank 10. PageRank is logarithmic. A website on a high popularity website is positioned over a website on a less popular website, with all other aspects being equal.
Many of the best-positioned desirable keyword web pages have PageRank 0, which results in most web professionals questioning the value of PageRank. Others believe that PageRank is the most important factor in Google’s algorithm and provides the best indication of keyword difficulty. The keyword difficulty is an indication of the competitiveness of the top websites for this keyword.
Various keyword difficulty tools include the page rank of the website to evaluate the contest. In an eBook, the PageRanks of Google’s top 10 websites were for the keyword “Soundbar Reviews”:
8 + 4 + 2 + 0 + 1 + 1 + 1 + 9 + 5 + 8 = 39/10 = 3.9 average.
This example would support those who question the value of PageRank.
The current HomePage PageRanks for the top websites for ‘Soundbar Reviews’ are
6 + 4 + 4 + 7 + 6 + 6 + 5 + 8 + 4 + 5 = 5.5 average.
The HomePage PageRank seems to be a better indicator of the keyword difficulty than the page rank of the page. Google informs us that both the PageRank of websites and the PageRank of websites are important. The page rank of a website can mean all incoming PageRank link juice to the website. We have no way to measure this, but the HomePage PageRank is a useful indicator.
The majority of the most powerful sites are located on sites with a PageRank of at least 4 (64% in a range of almost 50,000). This is convincing proof that HomePage PageRank plays an important role in the Google algorithm.
The current HomePage PageRanks for the top 10 websites on Google.com for ‘Windsor Website Designer’ are: –
3 + 3 + 4 + 4 + 5 + 0 + 1 + 2 + 0 + 5 average = 2.7
(Underlined numbers indicate that these web pages are home pages.)
The three websites with HomePage PageRanks 0 and 1 are HomePages. Thousands of keyword research shows that Google needs to give the effective HomePage PageRank a boost when HomePages compete for keywords. This works like a golf handicap system to balance the playing field. This means that small corporate websites have the opportunity to compete successfully against local and professional directory sites with greater popularity. The majority of the best positioned websites on websites with low homepage PageRanks are homepages. For SEO purposes only the HomePage receives this boost.
Every search engine optimizer thinks they know a lot about the algorithm, but the truth is that only Google has the key. We need to look at the evidence individually and come to our own conclusions.
Related HomePage PageRank
Extensive analysis shows that HomePages with a PageRank of less than 5 are raised to an effective PageRank of 4.5 when competing for a keyword. Analyzing 50,000 top websites for 5,000 keywords, 30% of top sites saw this increase. With this adjustment boost, the effective HomePage PageRanks for the Top 10 websites of the Windsor website designer
4.5 + 3 + 4 + 4 + 5 + 4.5 + 4.5 + 5 + 4.5 + 5 average = 4.4
The Google algorithm contains at least 200 factors. The HomePage PageRank has the biggest impact, especially if you accept the “boost theory”. Analyzing the keyword difficulty by using the PageRank analysis of the web pages and the corresponding HomePages on Google’s top result page for a keyword is easy. You can only convince yourself of it in one way or another by putting it to the test.
Webpage PageRank and the Google algorithm
A problem occurs when multiple top web pages for a keyword are HomePages. Your adjusted average HomePage PageRanks will all be at 4.5. If you look at the examples of ‘Windsor Website Designer’, ‘Manchester Website Designer’ and ‘London Website Designer’, their respective average adjusted HomePage PageRanks are 4.4, 4.6 and 4.8.
The HomePage of a new website would be boosted to an effective HomePage PageRank of 4.5 for the keywords it targets. It is tempting to assume that if a new website were to compete with their HomePage for “London Website Designer,” the positioning of the first page could be achieved quickly.
For ‘Windsor Website Designer’, the average page rank of the web pages on the top Google results page is 2.4, and two home pages have PageRank 0.
The average PageRank for ‘Manchester Website Designer’ is 3.9 and the lowest PageRank of the top 3 websites.
For ‘London Website Designer’ it is 4.1 with a lowest PageRank of 2.
It turns out that your HomePage needs popularity on the scale of PageRank 3 or 4 to successfully compete for the “London Website Designer”. This will take some time.
Obviously webpage PageRank is a factor in the Google algorithm, although it is not quite as powerful as the HomePage PageRank. Full analysis of the website and the associated HomePage PageRank of the websites on the top Google results page (SERP) for your keywords will show you the popularity of the most important websites and websites of your competitors.
The HomePage PageRank is the most important factor in Google’s algorithm.
Google increases the effective page rank of websites from low-authority websites to 4.5 when they compete for keywords.
Averaged HomePage PageRanks (including the boost) of the web pages on the top Google results page for a keyword are the main indicator of keyword difficulty.
Website PageRank remains an important factor in Google’s algorithm.
The averaged PageRanks of the web pages on the top Google results page are a secondary indicator of keyword difficulty.
Search engine optimization aims to maximize targeted visitors to a website. There are many programs and optimizers that promise that with their help, you can reach Google at the top of every keyword you choose.
In fact, if your competition for a keyword has a high level of popularity, as indicated by the website and HomePage PageRank, and if your site has a low popularity, you will not succeed.
If you target niche keywords that are within your reach, you will gradually increase the popularity of your sites, and you will be able to select more desirable keywords. Start small and build gradually.